IBI, Inc. is breaking the mold in creating a daily performance drink, for the sports professional or the mom on the go. Consumers have been swayed to settle for highly caffeinated drinks that have short term energy and long term health effects. IBI, has created a credited nutritional drink with sustainable energy through whey protein and our proprietary vitamin blend.
Energy and Sport Nutrition Drinks are taking over as the category leaders for everyday consumers, this is especially true for the North, Central, and South American markets. Many companies have taken the approach of creating nutritionally lackluster beverages with high caffeine. I.B.I. “has taken the approach to revolutionize this trend”!